Disruptive Brands
Location: Stuart, FL (Hybrid)
Reports to: CEO
Industry: CPG (Sports Nutrition, Beverage, Health & Wellness, Men’s Grooming)

What is Disruptive Brands?
Disruptive Brands is not a traditional marketing agency. We are an eCommerce growth partner built to build and scale category-leading CPG brands. Our clients trust us to own the outcomes that matter most: revenue growth, profitability, customer acquisition, retention, Amazon performance, TikTok Shop expansion, and digital strategy. We specialize in high-growth CPG brands across Sports Nutrition, Beverage, Health & Wellness, and Men’s Grooming. We move fast; we make decisions with data. We obsess over execution. We’re looking for someone who wants to build something extraordinary.

The Opportunity
This is the most important leadership hire in our company outside of the CEO. The VP of Growth & eCommerce will serve as the operating leader behind every client we partner with. This person will own the strategy, execution, and performance across every major digital growth channel, including Shopify, Amazon, TikTok Shop, Paid Media, CRM, Merchandising, Analytics, CRO and Profitability.
You’ll work directly alongside the Co-Founders to determine where the business goes next while building the systems, processes, and team that allow us to scale brands faster than anyone in the industry. We're looking for someone who thrives under pressure, loves solving difficult problems, builds elite teams, and isn’t afraid to jump into the weeds when necessary . This is not a role for someone who simply manages people. We’re looking for someone who builds companies.

What You’ll Own
Executive Leadership
• Serve as the executive leader responsible for all eCommerce growth initiatives.
• Partner directly with the Co-Founders to establish company strategy and long-term vision.
• Lead annual planning, forecasting, budgeting, and resource allocation.
• Help shape company culture while maintaining exceptionally high performance standards.

Full P&L Ownership
Own the financial performance across all client engagements including:
• Revenue Growth
• Gross Margin
• Contribution Margin
• EBITDA
• Customer Acquisition Cost (CAC)
• Lifetime Value (LTV)
• MER
• ROAS
• Amazon TACoS
• Inventory Efficiency
Every strategic decision should improve long-term profitability, not simply top line revenue.

Direct-to-Consumer
Lead every aspect of Shopify growth including:
• Customer acquisition
• Website optimization
• Conversion Rate Optimization
• Merchandising
• Pricing strategy
• Product launches
• Offer strategy
• Bundling
• Subscription growth
• Landing pages
• Customer experience
• Checkout optimization

Own Amazon as a business, not simply a marketplace.
Responsibilities include:
• Vendor Central & Seller Central
• P&L Management
• Catalog Optimization
• SEO
• Advertising Strategy
• DSP
• Inventory Planning
• Pricing
• Promotions
• New Product Launches
• Forecasting

TikTok Shop

Lead one of the fastest-growing TikTok Shop organizations in the industry by owning:
• Affiliate Strategy
• Creator Partnerships
• Live Selling
• Promotional Calendars
• Shop Optimization
• Content Strategy
• Attribution
• Profitability

Paid Media

Partner with media teams to oversee:
• Meta
• Google
• TikTok
• YouTube
• Amazon Advertising
• Emerging Growth Channels

You understand media at both a strategic and operational level and know when to scale aggressively versus when to optimize for efficiency.

CRM & Retention

Own customer lifetime value through:
• Email Marketing
• SMS Marketing
• Loyalty Programs
• Subscription Growth
• Lifecycle Marketing
• Segmentation
• Customer Journeys
• Win-back Campaigns

Product & Merchandising

Partner with clients to:
• Rationalize product portfolios
• Optimize assortment
• Improve pricing strategy
• Maximize contribution margin
• Improve inventory turns
• Launch successful new products

Analytics & Business Intelligence

Build dashboards and reporting that drive every business decision.
You should know the health of every business by understanding:
• CAC
• LTV
• AOV
• MER
• ROAS
• CVR
• Repeat Purchase Rate
• Contribution Margin
• EBITDA
• Inventory Turns
• Forecast Accuracy

Team Leadership

Recruit. Hire. Develop. Coach. Retain.
Build one of the strongest eCommerce organizations in the country while developing leaders beneath you.

Client leadership

Become the executive growth partner for our clients by leading:
• Quarterly Business Reviews
• Annual Planning
• Executive Strategy Sessions
• Growth Roadmaps
• Performance Reviews
Our clients should view you as an extension of their executive leadership team.

Who You Are

You are a proven builder. You have personally helped scale CPG brands, not simply supported them. You need to understand what it actually takes to grow from:

• $10M to $25M
• $25M to $50M
• $50M to $100M+
• $100M+
You don't think in terms of channels, you think in terms of businesses. You understand how every function, from marketing and merchandising to operations, finance, product development, and customer experience, contributes to long-term enterprise value. Rather than optimizing one department at the expense of another, you make decisions that strengthen the entire business. You see around corners, anticipate challenges before they arise, and build systems that allow brands to scale efficiently, profitably, and sustainably.

Elite Operator

You are a builder first and an executive second. While you're capable of leading large teams and setting long-term strategy, you're never afraid to roll up your sleeves and dive into the details. Whether it's auditing a Shopify storefront, reviewing Meta campaigns, analyzing Amazon profitability, troubleshooting attribution issues, or jumping into a dashboard to understand why performance shifted overnight, you lead from the front. You don't believe any task is beneath you because you understand that great companies are built by leaders who are willing to do whatever is required to win.

Financially Driven

You view every decision through the lens of profitability and long-term value creation. You have a deep understanding of unit economics and know how customer acquisition costs, lifetime value, contribution margin, inventory planning, forecasting, and EBITDA all work together to create a healthy business. Revenue alone doesn't impress you—profitable, sustainable growth does. You instinctively balance aggressive expansion with disciplined financial decision-making and know when to invest, when to optimize, and when to pull back.

High Accountability
You take complete ownership of results. When things go well, you give credit to your team. When they don't, you accept responsibility and focus on solving the problem rather than finding someone to blame. You don't point fingers at algorithms, agencies, market conditions, or other departments. Instead, you create solutions, make decisions quickly, and continually raise the standard of execution. Your team respects you because accountability starts with your own leadership.

Builder of Teams
You understand that your greatest contribution isn't doing everything yourself—it's building a team that consistently performs at an elite level without requiring constant oversight. You have a proven track record of recruiting exceptional talent, developing future leaders, creating accountability, and establishing a culture where high performers thrive. You enjoy coaching people, challenging them to grow, and building organizations that become stronger every year.

Strategic Thinker
You possess the rare ability to think strategically while remaining deeply connected to execution. You can develop a three-year vision for a business while simultaneously solving today's highest-priority problems. You understand how merchandising, media, retention, product development, operations, and finance all work together to drive growth, allowing you to make decisions that benefit the entire business rather than a single department or channel.

Bias for Action
You thrive in fast-paced environments where priorities shift quickly and new challenges emerge every day. You don't wait for perfect information or endless consensus before making decisions. You gather the best available data, trust your experience, and execute with confidence. You believe speed is a competitive advantage, knowing that thoughtful action almost always beats delayed perfection.

Growth Mindset
You are relentlessly curious and never satisfied with the status quo. You are constantly looking for better ways to operate, whether through emerging technologies, AI, new marketing channels, evolving consumer behavior, or operational improvements. You challenge assumptions, encourage experimentation, and believe that continuous learning is essential to staying ahead in an industry that evolves daily.

Executive Presence
You communicate with clarity, confidence, and credibility. Whether you're presenting to founders, leading an executive strategy session, coaching your team, or speaking with clients, you're able to simplify complex problems, inspire confidence, and drive alignment. People naturally look to you for direction because you combine sound judgment with decisive leadership.

Required Experience
• 10+ years leading high-growth eCommerce organizations.
• Experience scaling consumer brands in Sports Nutrition, Beverage, Health & Wellness, Beauty, Personal Care, or adjacent CPG categories.
• Demonstrated success scaling brands beyond $100M in annual revenue or leading multiple brands through similar growth.
• Deep Shopify expertise.
• Deep Amazon expertise.
• Deep TikTok Shop expertise.
• Strong understanding of paid media strategy.
• Executive-level P&L ownership.
• Experience managing multi-million-dollar advertising budgets.
• Experience leading cross-functional teams.
• Experience working directly with founders, CEOs, or private equity-backed companies.

Our Leadership Principles
• Speed without sacrificing quality.
• Data beats opinions. 
• Ownership beats excuses. 
• Testing beats assumptions. 
• Accountability is non-negotiable. 
• Every problem has an owner. 
• We do what's best for the client. 
• We are builders, not caretakers. 
• We hire adults who don't need to be managed.